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Why Martini is the tipple of choice for publishers of the future

December 8, 2011

Publishers are known for their penchant for the odd tipple, but after a day in a room full of them at Monday’s Futurebook conference, the only drink for me is a Martini. Not the classic cocktail, but the Martini & Rosso vermouth, as promoted in this 80s ad:

It may look startlingly retro, but it’s actually the future. Because publishing and bookselling in the future will be all about getting content to consumers any time, any place, anywhere – just like the Martini ad. If you want to know more, read my full musings on the conference at the Kingston Publishing Blog.

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