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Saul Bass on the presses: design, printing and social media

October 31, 2011

I’m a huge Saul Bass fan, and a bit of a book production geek. So this video hits all my buttons.

Saul Bass: A Life in Film & Design from Laurence King Publishing on Vimeo.

Even better, it’s a great example of a publisher using social media to promote a new title: I spotted the video when the Design Museum (of whom I’m a fan on Facebook) linked to it, and now I’ve added the book to my Christmas wishlist, am blogging about it, and will also share the news on Twitter. Great stuff!

If you want to find out more about using social media for marketing, check out my review of Jon Reed’s Get Up to Speed with Online Marketing book a while back.

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