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Is Penguin merchandise top of your Christmas list?

November 30, 2010

Penguin Books homepage 30th November 2010: most searched terms are 'Penguin canvas bag' and 'Take That'

A visit to the Penguin Books website today throws up the fact (if, of course, you believe it’s real and not just a smart marketing ploy) that the “most searched terms” on the site are: Penguin canvas bag and Take That. More evidence of the non-book product potential for publishers with a strong brand – especially in the run up to Christmas?

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